When it comes to protecting your kids from Australia's harsh sun, sunscreen alone isn't always enough — especially when they're splashing around in the pool or at the beach. That's where UPF50+ swimwear comes in. But what does UPF50+ actually mean, and why should it matter to you?
What is UPF50+?
UPF stands for Ultraviolet Protection Factor. It measures how much UV radiation a fabric blocks before it reaches your child's skin. A UPF50+ rating means the fabric blocks more than 98% of UV rays — both UVA and UVB — making it one of the most effective forms of sun protection available.
To put it in perspective: a standard white cotton t-shirt has a UPF of around 5–7. That means it lets through roughly 20% of UV radiation. A UPF50+ rashie or swimsuit? Less than 2%.
How Does UPF50+ Compare to Sunscreen?
Sunscreen is essential, but it has limitations. It wears off in water, needs to be reapplied every two hours, and is easy to miss spots — especially on wriggly kids. UPF50+ swimwear provides consistent, reliable protection for every covered area, all day long, without reapplication.
Think of UPF50+ swimwear as your first line of defence, and sunscreen as your backup for exposed areas like the face, neck, and hands.
Why It Matters for Australian Kids
Australia has one of the highest rates of skin cancer in the world. Two in three Australians will be diagnosed with skin cancer by the age of 70, and UV damage begins in childhood. The good news? Up to 80% of lifetime UV exposure can be prevented with the right habits — and the right swimwear.
The Cancer Council Australia recommends UPF50+ clothing as part of a five-step sun protection approach: Slip, Slop, Slap, Seek, Slide.
What to Look for When Buying UPF50+ Swimwear
Not all swimwear labelled "UV protective" is created equal. Here's what to check:
- Look for the UPF50+ rating — this is the highest rating available and offers the best protection
- Choose full-coverage styles — long-sleeve rashies and full-body suits cover more skin
- Check fabric quality — tightly woven, high-quality fabrics maintain their UPF rating wash after wash
- Consider fit — swimwear that stretches significantly when wet may offer reduced protection
At TicTasTogs, our entire range is rated UPF50+, designed specifically for active Australian kids who love the water. From vibrant prints to our celebrated Indigenous Collection, every piece is built to protect without compromising on style or freedom of movement.
The Bottom Line
If your child spends time outdoors — at the pool, beach, or backyard — UPF50+ swimwear is one of the smartest investments you can make in their long-term health. Pair it with a broad-brimmed hat, quality sunglasses, and SPF50+ sunscreen on exposed skin, and you've got a sun safety routine that actually works.
Ready to gear up for the season? Explore the TicTasTogs UPF50+ range →